Online games provider iSoftBet and Optimove have begun a collaboration deal with the aim of providing iSoftBet customers with the most successful marketing campaign optimisation technology on the market. iSoftBet systems will be provided to customers with Optimove technology already integrated; thus ensuring that operators can deploy their marketing campaigns both quickly and efficiently.
iSoftBet provides a range of online gaming products and systems to customers from across the industry, each tailored to satisfy every customer’s needs while the Web-based Optimove software is powered by unique customer modelling technology, developed by the company over the past three years.
The system allows marketing and customer retention experts to carry out personalised marketing campaigns to boost the impact of each and every marketing action or promotional offer. The system does this by finding the best matches between each campaign and every customer. By managing to accurately predict how customers respond to various marketing actions, the software recommends those actions which will be most effective, at every stage of the customer lifecycle.
The campaign management, predictive analysis and deep segmentation technology provided by Optimove will add substantial value to current and future iSoftBet customers. This partnership will allow iSoftBet to gain greater customer insight through optimised marketing strategies, and will be hugely beneficial to both the iSoftBet team and their broad range of customers across the industry.
Optimove was founded in 2009 by people with a passion for understanding what drives customer behavior. The company’s vision is to produce sophisticated, yet easy-to-use software that maximizes the value of every customer. Optimove’s core technology is based on an innovative algorithmic approach to delivering the most effective marketing campaigns to each individual customer. As proven by numerous Forex customers who are using Optimove to increase trader conversion, spend, retention and lifetime value, the company’s quest for an automated, metrics-based marketing optimization system has been realized. The company’s Forex customers include eToro, OptionFair, 24option, bForex, ZoomTrader, OptionBit and UFX Markets.