iSoftBet makes senior hire

Mats Lundin joins iSoftBet as Head of Sales for Europe as supplier continues to enjoy rapid growth

Leading online and mobile casino content provider, iSoftBet, has plotted a course for major growth over the coming months following the hire of Mats Lundin as Head of Sales for Europe.

Demand for iSoftBet’s games is at an all-time high, and Lundin will be responsible for driving sales in regulated markets across Europe for the developer’s existing portfolio of blockbuster titles, as well as exciting new releases.

Lundin joins iSoftBet from renowned slots developer Play’n GO where he was Sales Manager and will report directly to iSoftBet’s Chief Commercial Officer, Michael Probert.

Lundin is the latest in a line of iSoftBet senior hires, including Andrew Bonnici as Head of BI previously at Betsson and Ofir Haber, Head of Product who previously worked at 888 and SB Tech.

Michael Probert, CCO at iSoftBet, said: “The huge increase in demand for our games, products and services has seen us expand our team in recent months, culminating in hiring Mats to drive sales in key regulated markets across Europe.

“Mats has a wealth of experience in the iGaming sector, and we believe he will play a key role in building even more momentum behind iSoftBet as we continue to establish ourselves as the go-to online casino content provider and aggregation platform.”

Mats Lundin, Head of Sales for Europe at iSoftBet, said: “I am thrilled to join the iSoftBet team at such an exciting time for the business. I really enjoyed my time at Play’n GO, but the opportunity at iSoftBet was too good to turn down.

“They have really ramped up their game development team and have the GAP platform that is in big demand and I am excited to be playing a central role in the expansion of the business in key regulated markets across Europe.

“I join a highly experienced and incredibly professional team, and look forward to transferring my knowledge of the market to help iSoftBet become the leading supplier.”